Brand Strategist

About the role We are looking for a Brand Strategist to help shape how creators, agencies, and partners experience hoo.be. You will own positioning, messaging, and go-to-market narratives across product launches, campaigns, and creator-facing content. What you will do - Define brand voice, messaging frameworks, and campaign narratives for hoo.be - Partner with product, growth, and sales on launches, landing pages, and creator programs - Translate product capabilities into clear value for creators, agencies, and brand partners - Lead competitive and market research to inform positioning and category storytelling - Collaborate on content across blog, social, email, and in-product surfaces What we are looking for - 4+ years in brand strategy, marketing, or growth at a consumer or creator-focused company - Strong writing and storytelling; you can turn complex product ideas into simple, compelling messages - Experience working with cross-functional teams in a fast-moving startup environment - Passion for the creator economy and link-in-bio / social commerce trends Why hoo.be hoo.be is the link-in-bio platform creators use to publish their page, manage links, and understand what is working. Join a small team building the modern home for creator businesses. To apply, email careers@hoo.be with your resume, portfolio or writing samples, and a short note on a brand campaign you are proud of.