Start with the work, not a number
There is no single UGC rate that works for every creator. A simple product demo takes less planning than a scripted testimonial with multiple locations, editing rounds, and paid-ad usage. Price the job based on the deliverables, the production work, and the rights the brand needs.
Build your quote from a clear scope
- Number and length of videos
- Concepting, scripting, filming, and editing
- Revision rounds
- Raw footage or additional cutdowns
- Where and how long the brand can use the content
For newer creators, it is better to have a straightforward starting package than to promise everything for one low fee. As your portfolio grows, raise your rate based on proven quality, speed, and results.
Keep usage rights separate
Creating a video and licensing it for a paid ad are different things. A brand may post your content organically, run it as an ad for three months, or ask for a longer license across several platforms. Put those terms in writing and charge more when the usage becomes broader or longer.
Make it easy to say yes
Present a simple package, explain what is included, and list add-ons clearly. A polished portfolio and a clear contact path on your hoo.be page make the conversation easier before the first email is even sent.