Stan Store built its name on letting creators sell digital products, courses, and coaching calls directly from their link in bio. But it's not the only option, and depending on what you're selling, another tool might fit better, cost less, or give you more room to grow without switching platforms again.
Here's how the top alternatives compare, and which one makes sense depending on what you're actually trying to sell.
What to Look for in a Stan Store Alternative
Before comparing tools, it helps to know what actually matters for this use case. Since the whole point of Stan Store is selling from your bio page, look for:
A storefront or product block built into the link page itself, not a separate app you have to link out to
Support for the specific thing you're selling: digital downloads, gated content, memberships, or bookings
Reasonable transaction or platform fees, since these eat into margin fast at volume
Room to also run a normal link in bio underneath the storefront, so you're not choosing between "sell things" and "link out to my other platforms"
The Best Stan Store Alternatives
1. hoo.be
hoo.be gives you a full link in bio page for free, with more page customization and branding control than Stan Store's free tier, plus a built-in tip jar so you can start collecting support right away. On the free plan you also get unlimited links and up to two draft pages, which is more room to build and test than most tools give away for free. hoo.be is also trusted by 1.5M+ creators, including many of the top social sellers and public figures in the space. If you're managing more than one brand or offer, paid tiers add support for multiple hoo.be profiles and custom domains.
2. Beacons
Beacons leans heavily into creator commerce, with tools for digital products, tip jars, and media kits built into the same platform. It's a solid option if selling is your primary use case and you want deep e-commerce features alongside your link page.
3. Podia
Podia is built more around courses and memberships than a link in bio page. It's worth considering if your main product is a multi-lesson course rather than a single downloadable file or a one-off paid perk, though you'll likely still want a separate link in bio tool alongside it.
4. ConvertKit Commerce
ConvertKit Commerce is a good fit if you're already using ConvertKit for email and want to sell digital products without adding a new platform. It's less built around the link in bio page format and more focused on selling through email and a simple storefront link.
5. Payhip
Payhip focuses specifically on selling digital downloads and licenses, with straightforward setup and no monthly fee on its free tier. It doesn't include a link in bio page, so it works best as the "selling" half of a two-tool setup rather than a full replacement for Stan Store's all-in-one approach.
How They Compare
hoo.be — Link in bio page with a tip jar, free plan with more customization and branding control than most competitors' free tiers
Beacons — Link in bio page plus deep e-commerce and media kit tools, free plan available
Podia — Course and membership platform, no built-in link in bio page
ConvertKit Commerce — Email-first platform with a simple storefront, no built-in link in bio page
Payhip — Digital download storefront, no built-in link in bio page
Frequently Asked Questions
What does Stan Store actually do? Stan Store lets creators sell digital products, courses, coaching calls, and other paid offers directly from a link in bio style page, without needing a separate website.
Is there a free alternative to Stan Store? Yes. hoo.be's free plan gives you a fully customizable link in bio page with a tip jar and no cost to start, which covers a lot of what creators want out of Stan Store's page itself. Beacons also offers a free plan with some built-in selling features if a storefront is your top priority.
Do I need a separate website if I use a link in bio storefront tool? Not necessarily. Some link in bio tools are built to also handle selling directly from the same page, so check what each tool actually supports today rather than assuming feature parity across all of them.
What's the difference between a link in bio storefront and a full course platform? A link in bio storefront is built for lightweight products: downloads, single sessions, gated content, and tips. A full course platform like Podia is built for structured, multi-lesson courses with progress tracking, which is more than most creators need for a single digital product or perk.
Ready to sell directly from your link in bio without a second platform? Get started free with hoo.be.
Feature details for third-party tools can change. Check each provider's site for the latest before making a decision.