If you're building a coaching business, whether that's fitness, life, business, or health coaching, your link in bio is often the first real step in your client's journey. Whether you're still working out how to start a coaching business or already have a steady stream of clients, your link in bio should make it effortless to go from "interested" to "booked."
Here's what the best coach link in bio setup includes.
A Direct Booking Link
Every extra click between "interested" and "booked" is a chance to lose a potential client.
Put your booking calendar or discovery call link front and center. This is one of the simplest ways to solve how to get coaching clients online without adding more steps to your funnel.
Your Coaching Packages or Programs
If you offer different tiers, one-on-one coaching, group programs, or self-paced courses, lay them out clearly so visitors can find the right fit without messaging you first.
This matters a lot if you're still working out how to start an online coaching business. A clear offer does a lot of the selling before a client even talks to you.
Client Results or Testimonials
Coaching is a trust-based business. A short testimonials section or a link to case studies helps new visitors believe you can get them results, especially if they found you through a short video and don't know much about you yet.
Free Resources or Lead Magnets
Not everyone is ready to book a call right away. A free guide, workshop, or newsletter gives hesitant visitors a lower-commitment way to stay connected, so you're not just relying on a single high-stakes CTA.
Contact Info for Partnerships
If you collaborate with other coaches, brands, or platforms, a visible contact section makes it easy for the right people to reach you.
Build It With hoo.be
hoo.be gives coaches one link in bio page for booking links, program details, testimonials, and lead magnets, built to turn followers into paying clients.