How Much Does a Link in Bio Tool Cost? (2026 Pricing Comparison)

A link in bio tool costs $0 to start on most platforms. Linktree, Beacons, Lnk.Bio and hoo.be all have free plans. Paid plans for individual creators run from under $1 a month to about $35 a month for top creator tiers, with business plans going higher. The first paid plan on the best-known tools costs $6 to $15 a month.

The sticker price is only half the bill, though. Many tools take a cut of what you sell through your page, and that fee can cost more than the subscription. A free plan with a 12% fee on digital sales is not free once you start selling.

This guide compares the current 2026 prices of the most popular link in bio tools, using each company's own pricing page, and shows you how to work out what you would really pay based on how you earn.

How much does a link in bio tool cost in 2026?

Here is the short version. Prices below are in US dollars, taken from each tool's official pricing or help page in October 2026.

Prices cluster into three tiers. A free tier covers unlimited links and basic design. An entry paid tier (roughly $6 to $10 a month) adds analytics, scheduling and fewer limits. A top creator tier (roughly $25 to $35 a month) removes seller fees and adds commerce, email and automation tools. A few tools skip subscriptions altogether and charge once or yearly.

What does each link in bio tool charge?

This table lists the current plans of six widely used tools. Monthly prices are what you pay on monthly billing; the yearly figure is the per-month price when you pay for a year up front.

Prices in USD from each company's pricing or help page, October 2026. Card processing (for example Stripe's 2.9% + 30¢ on US cards) is charged on top of any seller fee. Linktree shows prices in local currency, so yours may differ outside the US.

Linktree

Linktree has four individual plans. Free gives you unlimited links and email and phone sign-ups. Starter ($8 a month, or $6 billed yearly) adds unlimited featured links, link scheduling, redirects and 90 days of analytics history. Pro ($15, or $12 yearly) removes the Linktree logo and adds custom designs, SEO settings and mailing list integrations. Premium ($35, or $30 yearly) adds link rules, all-time analytics, data export and a 0% fee on digital products and courses.

These prices are new. Linktree raised its monthly prices on November 13, 2025: Starter went from $5 to $8, Pro from $9 to $15 and Premium from $24 to $35. Many older reviews still quote the 2024 prices.

Linktree monthly prices before and after November 2025

Starter, before$5

Starter, now$8

Pro, before$9

Pro, now$15

Premium, before$24

Premium, now$35

Beacons

Beacons bundles a link in bio with a media kit, store, email marketing and AI tools. Free includes unlimited digital products and 50 email sends a month, with a 9% seller fee. Creator ($10, or $8.33 yearly) adds a free custom domain and 500 email sends but keeps the 9% fee. Creator Plus ($30, or $25 yearly) drops the fee to 0% and adds unlimited email sends, memberships and course video hosting. Creator Max ($100, or about $83 yearly) adds white-glove onboarding and priority support.

Stan

Stan is a storefront first and a link in bio second. There is no free plan. Creator costs $29 a month ($300 a year) and covers the store, booking calendar, courses, memberships and Instagram auto-DMs. Creator Pro costs $99 a month ($948 a year) and adds discount codes, payment plans, upsells, funnels, affiliate management, email marketing and ad pixels. Stan charges 0% transaction fees on both plans; you pay only card processing.

Lnk.Bio

Lnk.Bio is the budget pick and the only major tool with lifetime pricing. The free plan has unlimited links. Mini costs $0.99 a month or $9.99 once and adds link scheduling, click and view analytics with two years of history, and tracking pixels. Unique costs $24.99 once and removes the Lnk.Bio logo and adds custom colors and a built-in shop. Lnk.Bio says these prices have not changed since 2016.

Later and Carrd

Two tools often appear in comparisons but work differently. Later is a social media scheduler that includes a link in bio page on every plan; its Starter plan is $18.75 a month billed yearly, with a 14-day free trial and no free plan. Carrd is a one-page website builder that many creators use as a link page. Its Pro plans are billed yearly: Pro Lite is $9 a year, and Pro Standard at $19 a year adds custom domains and forms.

What do you get on a free plan?

More than you might expect. On most tools the free plan is enough to run a working link page for months. Typical inclusions:

• Unlimited links on Linktree, Beacons and Lnk.Bio.
• Email or contact collection, such as Linktree's email and phone sign-ups and Beacons' 50 email sends a month.
• Basic analytics, usually with a short history. Linktree's Free plan shows the last 28 days. hoo.be's Free plan shows 7- and 30-day views.
• Selling, with a fee. Free plans that let you sell usually take a cut: 12% on Linktree digital products, 9% on Beacons and 9% on hoo.be tips.

What free plans usually leave out: removing the platform's branding, custom domains, longer analytics history, and the lowest seller fees. If you want a deeper look at what each free plan includes, see our roundup of the best free link in bio tools.

How much do seller fees really cost you?

Seller fees are where link in bio pricing gets misleading. A free plan with a percentage fee is cheap when you sell little and expensive when you sell a lot. Run the numbers before you pick a plan.

Take a creator who sells $500 a month of digital products. Here is what the platform keeps each month, before card processing:

Monthly platform cost on $500 of digital sales

Linktree Free (12% fee)$60

Beacons Creator ($10 + 9%)$55

Beacons Free (9% fee)$45

Linktree Premium ($35, 0%)$35

Beacons Creator Plus ($30, 0%)$30

Stan Creator ($29, 0%)$29

At $500 a month, the "free" plan is the most expensive option on the chart. The break-even point is lower than most creators think. On Beacons, Creator Plus costs $20 a month more than Creator but removes a 9% fee, so it pays for itself once you sell about $222 a month ($20 divided by 9%). Linktree's Premium costs $20 more than Pro on monthly billing, so the same math applies if Pro's fee on your product type is 9%.

Do not forget card processing

Payment processing is charged on top of any platform fee, on every plan. Stripe's standard US rate is 2.9% + 30¢ per successful card payment, plus 1.5% for international cards and 1% if currency conversion is needed. Stan's help center lists the same Stripe rate and 3.49% plus a fixed fee for PayPal. Linktree also charges a $0.25 fee per payout on commissioned shop links. On a $10 product, the 30¢ fixed fee alone is 3% of the sale, which is why very cheap products lose more to fees than you expect.

Tips are a sale too

If you take tips, check the fee on those as well. On hoo.be, tips can be $1 to $500 each, paid through Stripe, with a platform fee of 9% on Free, 5% on Pro and 0% on Premium. Stripe's 2.9% + $0.30 applies separately.

Is annual billing worth it?

Usually yes, once you know you will keep the tool. The savings are real:

• Linktree: $6 instead of $8 for Starter, $12 instead of $15 for Pro, $30 instead of $35 for Premium. That is 14% to 25% off.
• Beacons: annual billing gives you two months free, about 17% off.
• Later: advertises 25% off (three months free) on yearly plans.
• Stan: $300 a year for Creator instead of $348 on monthly billing.

The catch is commitment. If you are still testing tools, or your income from the page is not steady yet, pay monthly for the first two or three months. Moving tools later is easy, but check the provider's refund terms before you prepay a year.

Which features push you onto a paid plan?

Across every tool in this guide, the same five features sit behind the paywall. Decide which of them you actually need.

Custom domains are the feature with the widest price spread. Beacons includes a free custom domain on its $10 Creator plan, Carrd supports custom domains from $19 a year, while other tools reserve them for their top tier. Our guide to link in bio features worth paying for covers each one in more depth.

How do you choose the right link in bio plan?

Use this five-step check. It takes about ten minutes and stops you overpaying.

1. Write down how your page earns. Affiliate links, digital products, tips, bookings, brand deals or none yet. This decides whether seller fees matter to you.
2. Estimate monthly sales through the page. If it is under about $200, a free or entry plan with a fee is usually cheaper. Above that, compare 0% fee plans.
3. List the must-have features. Branding removal, custom domain, analytics history, email capture, scheduling. Cross off anything you would not use this month.
4. Price the full year. Subscription times 12, plus seller fees on your expected sales, plus card processing. Compare that total, not the headline price.
5. Test on monthly billing first. Switch to yearly once the tool has earned its place, and check your link clicks with a monthly link in bio audit.

Where does hoo.be fit?

hoo.be is a link in bio platform with Free, Pro and Premium plans. Your page lives at hoo.be/yourname and is built from blocks: links, carousels, products with a price and shop button, tips, events with tickets, contact collection and forms. It embeds content from 19 platforms, including Instagram, YouTube, TikTok, Spotify and Substack.

Here is how the plans split:

• Free: a block-built page, tips with a 9% platform fee, and 7- and 30-day analytics.
• Pro: branding removal, custom SEO, page scheduling, a scheduled redirect link, a handle change, unlimited contacts and drafts, a 5% fee on tips, and advanced analytics with 90-day, all-time and custom ranges plus referrer, device, country and city breakdowns.
• Premium: custom domains, up to 5 profiles, Paywall Shield, a verification checkmark, priority support, CreatorPass brand-campaign applications and a 0% platform fee on tips.

We do not list hoo.be prices here because they can change. See hoo.be/pricing for current plans. If you are comparing it with other tools, our guides to Linktree alternatives, Beacons alternatives and Stan Store alternatives go tool by tool.

Frequently asked questions