The TikTok Shop Affiliate Program lets creators earn commission by tagging products in their videos and LIVEs, with sales happening right inside the app. But a lot of your traffic still comes from outside TikTok, and your bio page is what connects that outside traffic back to your storefront.
How the TikTok Shop Affiliate Program Works
Creators join the program and get access to a Showcase where tagged and recommended products live, along with the ability to add product links directly to videos and LIVE streams. Commission rates vary by product and by the specific deal a creator has with a brand or through TikTok's open collaboration plan.
Commission rates, eligibility requirements, and program mechanics change fairly often, so confirm current details directly through TikTok Shop's seller and creator resources before publishing specifics here.
How to Add Your TikTok Shop Link to Your Bio Page
Log in to your hoo.be account at hoo.be/login
Go to My Pages and open the page you want to edit
Click + Add Content and paste your TikTok Shop storefront or product link into the bar
Your link will display as a standard, clickable link card
Click Publish to go live
How to Structure Your Page Around TikTok Shop
Place your TikTok Shop link near the top of your page if it's a primary source of income, so it's easy to find without scrolling
Link directly to a specific product if you're actively promoting one in your content, rather than sending everyone to your general storefront
Update the featured product or storefront link regularly to match whatever you're currently promoting
If you also sell through other platforms, keep your TikTok Shop link clearly labeled so followers know exactly where it leads
Tips to Increase Clicks and Conversions
Reference the specific product by name in your videos and captions so followers recognize it when they land on your page
Avoid burying your TikTok Shop link under a long list of unrelated links
Keep your storefront link current, since an outdated or empty-looking storefront can hurt conversions
Frequently Asked Questions
How does the TikTok Shop Affiliate Program work? Creators tag products in videos and LIVEs and earn commission on resulting sales, with rates varying by product and by the deal structure with the brand.
Should I link my TikTok Shop storefront or a specific product? A specific product link usually converts better when you're actively promoting that item. Use your storefront link if you want to showcase your full catalog instead.
Where should my TikTok Shop link sit on my bio page? If it's a meaningful source of income, keep it prominent, ideally near the top of your page.
Ready to connect your outside traffic to your TikTok Shop? Get started free with hoo.be.