What Should You Put in Your Link in Bio? 7 Must-Have Sections for Creators
Your link in bio is often the first place people visit after discovering your content. Whether they found you on Instagram, TikTok, YouTube, or another platform, they're clicking because they want to shop a product you mentioned, watch more of your content, or learn how to work with you.
So what is a link in bio? It's the one clickable link most social platforms give you, since posts and captions usually can't include links. A link in bio website turns that single link into a home base for your audience, a central hub for everything you do online and one of the easiest ways to turn profile visitors into subscribers, customers, or brand partners.
Here are seven sections every creator should include in their link in bio.
Contact Info
If a brand wants to work with you, they shouldn't have to search for your email address.
Your link in bio should have a dedicated business email so brands, agencies, and potential collaborators can reach you or your manager. It makes a professional first impression and gives people a clear next step.
A Place to Shop Your Recommendations
One of the most common questions creators get is "Where did you get that?"
Whether it's your favorite skincare, camera equipment, supplements, or home decor, your audience should have one place to browse everything you recommend. A shop link in bio section, whether through LTK, ShopMy, your Amazon Storefront, or a curated collection, gives your followers a better experience and gives your product links a longer life than a single post or story.
Current Projects and Brand Collaborations
Your link in bio should always reflect what you're working on right now.
If you've partnered with a brand or are promoting a new campaign, give it a dedicated section. Featuring current work also gives future partners a snapshot of your brand and the type of collaborations you take on.
Your Latest Content
A visitor who liked your content enough to click your link in bio will likely want to see more.
Highlight your latest YouTube video, podcast episode, or Substack article so people can keep exploring. Featuring your latest work gives returning followers something new to discover every visit.
All Your Socials
Not everyone follows creators on the same platform. Some prefer YouTube, others spend most of their time on TikTok or Instagram.
The best link in bio apps make it simple to link out to every platform you're on, so followers can stay connected no matter where they like to watch or read.
Products and Services
If a follower wants to support your work, your link in bio is the first place they'll look.
Whether you've launched your own brand, sell digital products, offer coaching, or run a service, this is where you showcase it. A clear product link in bio section gives visitors a direct path to learn more or buy.
A Contact or Sign-Up Form
Every visit to your link in bio is a chance to grow your business.
Give people a simple way to stay in touch so you can build a relationship beyond social media. For creators, this might be a newsletter with exclusive content or updates. For businesses, it could be a contact form, a waitlist, or a lead form for potential customers.
Your link in bio should evolve as your content does. Keep it updated with your latest work, remove outdated links, and make it easy for visitors to find exactly what they're looking for.
Build Your Link in Bio With hoo.be
hoo.be gives you one link in bio page for all seven sections above: contact info, shop links, current work, latest content, socials, products, and sign-ups. Update it in minutes, and see what's actually getting clicked.