What to Put in Your Link in Bio: 7 Must-Haves for 2026

Your link in bio should hold seven things: the one link you most want tapped right now, your latest content, a shop of your recommendations, your own products or a tip button, an email signup, a clear way for brands to contact you, and icons for every platform you post on. Put them in that order of priority, keep the page short, and update the top spot whenever your focus changes.

That list matters because your bio link is the only reliable door out of most apps. Instagram gives you a 150-character bio and up to five links. TikTok gives you one website link, and only once you have 1,000 followers or a verified business account. Every visitor who taps through has a reason, whether they want to buy, watch, book or work with you. Your page should answer that reason in one tap.

Below are the seven sections, what to put in each, how to order them, what to add for your type of content, and what to leave off.

What is a link in bio for in 2026?

It is the hub every platform points to. Social apps limit outbound links, so the one link you control has to do the work of a homepage. Linktree's 2024 Creator Commerce Report says its pages average 1.3 billion clicks a month, and about one in five of those clicks goes to a retail or commerce site. People are not tapping your link to browse. They are tapping to do something.

That last number is the strongest reason to plan your page carefully. When algorithms decide who sees your posts, the people who tap your link are your most motivated audience. Give them something to do.

What are the 7 must-have sections for your link in bio?

Here is the full list with what each section does. You do not need every section on day one, but most creators earning from their page use at least five.

1. Your priority link

This is the single most important thing you want people to do right now: watch your new video, use the code from today's sponsored post, pre-save a release, or buy the product you launched this week. Put it first and make it look different from everything else. When the campaign ends, replace it. A stale top link tells visitors your page is not maintained.

2. Your latest content

Someone who liked one post enough to tap your link wants more. Show your newest YouTube video, podcast episode or newsletter issue as an embed, so they can start watching or reading on the page instead of being sent away. Musicians can use a Spotify embed or a release link that covers every streaming service.

3. A shop of your recommendations

"Where did you get that?" is one of the most common comments on any creator's posts. Answer it once, on your page. Group your affiliate links from Amazon, LTK or ShopMy into a carousel or product cards with images, so people can see what they are tapping. Our guide to ShopMy sales from your link in bio covers the setup.

One rule here: disclose. The FTC says you must disclose any financial relationship, including commissions and free products, and that the closer the disclosure is to your recommendation, the better. A short "I earn a commission on these links" label right above your shop section is a simple habit.

4. Your own products, services or tips

If you sell anything, it belongs near the top: presets, guides, merch, coaching calls, event tickets. Show the price and a buy button, not just a link to somewhere else. If you do not sell anything yet, add a tip button. It gives fans who want to support you a way to do it in a few taps, without committing to a monthly subscription.

5. An email or SMS signup

Your email list is the one audience no algorithm can throttle. Email still earns well for businesses too. In Litmus's 2025 State of Email survey, most companies reported returns of at least $10 for every $1 they spend on email.

Return on every $1 spent on email marketing

$10 to $3635%

$36 to $5030%

More than $505%

Keep the form short: an email field and, at most, one more. Tell people what they get, such as early access, a weekly roundup or a free guide. Our walkthrough on building an email list from your link in bio has examples.

6. A clear way for brands to contact you

Brands are spending more on creators every year. The IAB projects US creator ad spend will reach $44 billion in 2026, up from $37 billion in 2025, and advertisers name finding the right creators as their biggest challenge. Do not make them hunt. Add a business email, a short contact form, or a link to your media kit, and label it plainly: "Work with me" or "Brand inquiries."

7. Icons for all your socials

Not everyone wants to follow you on the app where they found you. A row of icons for Instagram, TikTok, YouTube, Threads, Pinterest and the rest lets each person pick their favorite. Icons take almost no space, so they will not crowd out the sections that earn.

What order should your link in bio sections go in?

Put what earns or grows you most at the top, and what people expect to find (socials, contact) where they expect to find it. Platforms work the same way. YouTube's Help Center says your first channel link is displayed prominently near the subscribe button, while the rest appear only when someone taps to see more. Instagram lets you reorder your profile links to change how they appear to visitors.

A layout that works for most creators:

1. Profile photo, name and a one-line description of what you do
2. Social icons
3. Your priority link
4. Your own products, services or tip button
5. Shop of recommendations
6. Latest content embed
7. Email signup
8. Brand contact

Move sections up or down based on your analytics. If your shop carousel gets more taps than your newest video, it has earned a higher spot.

What should you add for your type of content?

The seven sections apply to everyone. The details change with your niche.

We have full page layouts for musicians and beauty creators if you want a template to copy.

What should you leave out of your link in bio?

A shorter page usually performs better, because every extra link competes with the ones that matter. Cut these first:

• Expired offers. Old discount codes and finished giveaways frustrate visitors and can annoy brand partners.
• Duplicate links. If your YouTube channel is in the icons row, it does not also need a full-width button.
• Links that chain to other link pages. TikTok limits how people can browse external link chains in its in-app browser and recommends direct links instead.
• Vague labels. "Click here" and "My stuff" tell people nothing.
• Anything you would not show a brand. Assume a marketing manager will see your page before your next pitch.

For the full list of what goes wrong, read common link in bio mistakes.

How do you set up your link in bio step by step?

You can build a solid page in under an hour. Here is the order to do it in.

1. Write your one-line intro. Say who you are and what people get from you, in plain words.
2. Add your social icons. Include every platform you post on regularly.
3. Pick your priority link. Choose the one action that matters most this week and put it at the top.
4. Add what you sell. Products, services or a tip button, with prices visible.
5. Build your shop. Group affiliate picks into a carousel and add a short disclosure.
6. Embed your latest content. Your newest video, episode, track or post.
7. Add a signup form and brand contact. Keep the form to one or two fields and label the contact section clearly.
8. Test it on your phone. Tap your link from inside Instagram and TikTok and check every button works.

How often should you update your link in bio?

Change the priority link whenever your focus changes, which for active creators is often weekly. Review the rest of the page every two weeks or once a month: check that every link still works, retire offers that have ended, and use your click data to reorder sections. Our link in bio audit walks through it in about 15 minutes.

Scheduling makes this easier. If your tool lets you schedule a page or a redirect, you can set a launch or sale to go live at the right moment and switch back afterwards without remembering to do it yourself.

How do you build all seven sections on hoo.be?

Each section maps to a hoo.be block. Use a Link or a scheduled redirect for your priority link, embeds for your latest content (19 platforms, including YouTube, TikTok, Spotify, Apple Music and Substack), Product blocks and Carousels for your shop, Tips for direct support, Forms or Contact collection for signups and brand inquiries, and up to 100 social icons. Product links recognize 30 shopping platforms, including Amazon, LTK, ShopMy and Sephora, and analytics show which sections get tapped so you can reorder with confidence.

Frequently asked questions