Creator Media Kit: What to Include and How to Make One

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Your media kit should answer the first questions

A media kit is a fast introduction for brands, agencies, and collaborators. It does not need to be complicated. It needs to make your niche, audience, work, and contact information easy to understand.

What to include

  • A short description of who you are and what you create
  • Your niche and the audience you serve
  • Relevant audience and engagement data
  • A few strong examples of past content or partnerships
  • The types of work you offer
  • Your business contact information

Lead with relevance

Do not make a brand dig through a long biography. Put your niche and strongest proof near the top. A fitness creator might lead with their training audience and video examples; a beauty creator might lead with product tutorials and conversion-focused content.

Give brands one place to explore

Your hoo.be page can work alongside a PDF media kit. Use it to keep your current work, latest videos, portfolio samples, business email, and collaboration links up to date without resending a file every week.

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