Your portfolio should work while you are offline
When a brand finds your profile, it should be able to understand your work without waiting for a reply. Your link in bio can become a lightweight portfolio that stays current as your content and offers change.
Put the essentials first
- A short statement about your niche and audience
- Your strongest video or campaign examples
- Services or deliverables you offer
- Relevant testimonials or results
- A clear business email or inquiry form
Organize for a quick scan
Most brands will not read every link. Put your best work near the top, group related examples, and remove anything old or off-brand. Think of the page as an introduction, not an archive.
Update it after every strong project
A portfolio improves through small updates. Add your best new example, refresh your current offering, and make sure contact details are always easy to find.